Ben Saul-Garner on building London's Most Rebellious Book Club
Hey! I’m Ben Saul-Garner, Co-Founder at Attachment. We make the world of music simple, fast, and cost effective for some of the most exciting brands on the planet. Highlights include putting Lady Gaga in a rooftop igloo, hosting an overnight AirBnB stay with Mark Ronson at Abbey Road Studios, and celebrating 18 years of ASOS with Mike Skinner.
Pretty key. You’re likely to spend a big part of your life either at home or work so it’d be crazy to not find areas and create an environment that makes you happy.
I think it’s just seeking out the less ordinary as often as possible – across everything from books to experiences and most importantly people. The best ideas don’t come from sitting in front of a laptop. Getting out in nature also works for me!
London for me will always be home. Literally anything is possible here and the density and diversity of inspiring people here is unrivalled.
Lots spring to mind! Firstly, The Tempest Two and Team #Merky – both are very strategic and have used their ‘core thing’ to fuel some amazing ‘new things’.
When travelling to other cities, is there a particular space, B&B, hotel or apartment you’ve stayed that jumps out as being ‘less ordinary’ in any way?
Yes! I’m a sucker for a unique AirBnB. This spot in Upstate New York was particularly special.
Rebel Book Club is a great place to meet inspiring people, with a unique cocktail every month. Hawksmoor do the best Sunday Roast for £20. Cove17 in Walthamstow if you need a haircut and some life advice! Benk & Bo’s basement in Spitalfields when they’ve got live music on.
Are there any places in London that are on your hit-list that you haven’t had a chance to check out yet?
The new Spurs stadium! I’m moving to Forest Gate soon and there are a load of independent businesses a stones throw from the house - Arch Rivals,The Wanstead Tap & Burgess and Hall are all on the hit-list.
Out of all the places you’ve hosted Rebel Book Club in - has there been one that has really stood out?
We’ve been really lucky to land some great spaces but our London December meet still stands out for me - we took over the AirBnB office in Clerkenwell and had author Seth Godin join us via Skype for an hour long Q&A from New York. Always a nice touch to give the community access to a space and person they wouldn’t usually have!
What is the first thing you look for when finding a space for Rebel Book Club?
We always want to be cropping up in places you’d never find a book club. We bring the crowd and cocktails so it’s really about finding a cool spot that’s willing to accommodate! I guess there’s a certain aesthetic that just feels right for a curious community like ours and we tend to collaborate with spaces and brands who share a similar ethos to us.